For New or Stuck Amazon Self-Publishers

Learn My Exact Process for Building a Non-Fiction Book Business on Amazon — With Direct Guidance at Every Step.

I coach you through topic selection, book creation, launch, and scaling — all supported by my data-driven, AI-assisted processes — and we do this across book one, two, three, and beyond, until you’ve published a library of high-quality books on Amazon.

Loved by publishers worldwide

"This training is incredibly practical and walks you through specific challenges and solutions step by step. Ken is also very responsive to questions."

Juyean L.
PMA Student

"Ken breaks the whole process down, A to Z, without any fluff!! He shows the exact process to become a successful new publisher."

Amy T.
PMA Student

"Within a few months of enrolling, I published my first book onto KDP platform using PMA methods I received exactly the results taught by founder Ken Fornari."

Jon K.
PMA Student

"The academy offers incredible value, providing practical tools and strategies not only for writing but also for effective publishing."

Tomasz S.
PMA Student

"The community feels like a family; everyone is answering questions and the weekly Q&A sessions with Ken are priceless."

CK_Author
PMA Student

"I had already tried three other paid programs with little success, but Ken's course stands out as a well-structured, repeatable system designed to help others achieve real results."

Mario F.
PMA Student

"Ken is a reliable and competent professional who shares his experience with no secrets, trying to help the entire community."

Giuliano C.
PMA Student

"Ken presents everything naturally and clearly, without any fluff. There's no selling - just straightforward, cut-and-dry information."

Nick B.
PMA Student

"He is honest and forth-coming and will give you his opinion when asked. It is great to be a part of a group that genuinely cares about one another and has such valuable wisdom."

CB Revell
PMA Student

"For the value the program offers it's very affordable. Highly recommended!"

Ursula
PMA Student

"Save yourself time in the learning curve because Ken is totally hands-on with spot on guidance. The community is also wonderfully supportive and able to offer sound advice from multiple perspectives."

Ashley
PMA Student

"An engaged community always interacting, answering questions, offering up suggestions, etc… It's a much more conducive environment to learn and grow an online business if that's your goal."

George
PMA Student

"I chose Kens group because he was the only one that gave a genuine pathway journey to success on KDP, no false promises of rainbows, just pure gold advice of how to succeed."

Cheryl W.
PMA Student

"Not only is he a great teacher, he is also genuinely invested in your success and gives generously of his time to help you achieve that."

Angela
PMA Student

"This training is incredibly practical and walks you through specific challenges and solutions step by step. Ken is also very responsive to questions."

Juyean L.
PMA Student

"Ken breaks the whole process down, A to Z, without any fluff!! He shows the exact process to become a successful new publisher."

Amy T.
PMA Student

"Within a few months of enrolling, I published my first book onto KDP platform using PMA methods I received exactly the results taught by founder Ken Fornari."

Jon K.
PMA Student

"The academy offers incredible value, providing practical tools and strategies not only for writing but also for effective publishing."

Tomasz S.
PMA Student

"The community feels like a family; everyone is answering questions and the weekly Q&A sessions with Ken are priceless."

CK_Author
PMA Student

"I had already tried three other paid programs with little success, but Ken's course stands out as a well-structured, repeatable system designed to help others achieve real results."

Mario F.
PMA Student

"Ken is a reliable and competent professional who shares his experience with no secrets, trying to help the entire community."

Giuliano C.
PMA Student

"Ken presents everything naturally and clearly, without any fluff. There's no selling - just straightforward, cut-and-dry information."

Nick B.
PMA Student

"He is honest and forth-coming and will give you his opinion when asked. It is great to be a part of a group that genuinely cares about one another and has such valuable wisdom."

CB Revell
PMA Student

"For the value the program offers it's very affordable. Highly recommended!"

Ursula
PMA Student

"Save yourself time in the learning curve because Ken is totally hands-on with spot on guidance. The community is also wonderfully supportive and able to offer sound advice from multiple perspectives."

Ashley
PMA Student

"An engaged community always interacting, answering questions, offering up suggestions, etc… It's a much more conducive environment to learn and grow an online business if that's your goal."

George
PMA Student

"I chose Kens group because he was the only one that gave a genuine pathway journey to success on KDP, no false promises of rainbows, just pure gold advice of how to succeed."

Cheryl W.
PMA Student

"Not only is he a great teacher, he is also genuinely invested in your success and gives generously of his time to help you achieve that."

Angela
PMA Student

See full reviews on Trustpilot

Self-Publishing on AmazonCompletely Changed My Life.

Ken at his publishing workstation
Ken with his partner at the coast

If we haven't met before — hi, my name's Ken 👋

I started publishing books on Amazon KDP a few years ago, with 0 sales, 0 reviews, and $0 in royalties.

I knew absolutely nothing about self-publishing, what makes a book sell, or how Amazon KDP actually works. But after hundreds of hours of research, book creation, and putting in the reps, I figured it out.

I still remember the day I checked my KDP dashboard and saw my first month of royalties — $143. It wasn't life-changing, but it was proof I was capable of earning online.

Fast forward — I've sold over 40,000 books and audiobooks online, generated multi-six-figures in royalties, and I still make thousands every single month from Amazon and Audible without fail.

Amazon KDP paid me while I was on my honeymoon, helped me save for a down payment on my first house, and opened up more opportunities than I ever thought possible.

Now I live life on my own terms and look forward to Monday morning.

But the part I didn't expect? The Community.

When I started sharing my publishing journey on YouTube, I heard from hundreds of people who were exactly where I'd been. Excited about the opportunity but overwhelmed by how much there is to figure out alone. The wrong topic, a bad cover, a launch that went nowhere — I'd made every one of those mistakes myself.

So I started helping — with coaching calls, then clear training, toolkits, and templates. Frameworks people could use to streamline their process.

And after 1,000,000 views and 26,000 subscribers giving me feedback, it became clear what people really needed wasn't just information — it was a way to master every step of publishing, because in this business every step compounds on the last, and when the right book, packaged the right way, is in front of the right person, that's when momentum gets built.

That's how Publisher Mastery Academy came to be — clear training, long-term support, actionable feedback, and a community of people who know where you're going.

The Formula for Building an Amazon KDP Business

Over the last few years, I've learned a lot about what it takes to build a real publishing business from scratch, provide value to readers consistently, and generate income without burning out or going broke.

I've invested in courses, spent thousands publishing books, and spent more time than I'd like to admit trying to find the secret sauce that makes self-publishing actually work.

And while I've learned a hell of a lot of things (more on that later), the biggest thing I've learned is this:

Building a life-changing KDP business comes down to following these four steps.

The four-step KDP formula: Find, Create, Do It, Repeat

That's it. That's the formula.

I'm not going to promise one book will change your life overnight, although I've seen it happen. But when you commit to the process, every book teaches you something useful.

You start spotting better opportunities, making smarter decisions, and building a catalog that can compound over time.

And once you see what's working, you'll know why, so you can double down with confidence.

Inside Publisher Mastery Academy, you get the training, workflows, templates, feedback, and support to execute with more clarity and confidence.

The formula is simple. The execution is where most publishers get stuck.

And that's exactly what I'm here to help you master.

And Here's How You Execute the Formula to Build a Catalog That Lasts

You do it by making the market prove the opportunity before you commit to the book.

Before you write a word, you validate that readers are already searching for the topic, buying books in the space, and looking for a better solution than what is currently available.

Then you study the books that are already winning. You look at their titles, covers, reviews, promises, gaps, and positioning until you understand what the reader wants and where the market is underserved.

Most new publishers skip this. They create a book based on a hunch, publish it, and only then find out whether anyone wanted it.

This sets you up to fail right from the start.

When the data guides the strategy from the beginning, you are not just publishing and hoping. You are building the book around real demand, real reader intent, and a clear reason for someone to choose yours.

That is why a winning self-publishing strategycomes down to six core pillars.

The six pillars of a winning self-publishing strategy: researching and validating your topic, analyzing competitor books, understanding your ideal reader, positioning your book, launching to the right readers, and reviewing and optimizing your catalog.

People searching for books on Amazon already have a problem, and they are looking for a book that can help them solve it, learn something, or get closer to the result they want.

Your job is to understand that reader better than the competition, then build the book around what they already care about.

When you do that, the topic gets clearer, the title gets stronger, the cover has a purpose, the description speaks to the right pain points, and the launch is built to put your book where the right customer is already looking.

This is where the process starts to compound. Each step strengthens the next, so by the time a reader finds your book, it feels like it was made for them.

And when you repeat that from one title to the next, you are not just launching books. You're building a catalog designed to last.

Publisher Mastery AcademyPublisher MasteryAcademy

Multi-Six-Figures of
Self-Publishing Experience.
One Immersive Program.

Ken, founder of Publisher Mastery Academy.

Throughout my journey over the last several years, I've had constant questions from aspiring publishers asking how I built a publishing business that pays me every single month.

So I started Publisher Mastery Academy as a way to help publishers invest their time into what really matters when it comes to building a real Amazon publishing business — building a system.

The systems we've developed and teach in the course grew my catalog from zero to 40,000+ books and audiobooks sold, generating multi-six-figures in royalties — while keeping the workflow lean enough to run on the side.

And the systems I've continued to refine since then are the same ones that keep thousands rolling in every month from Amazon and Audible, on near-autopilot.

Here's a taste of what you get inside:

The Curriculum icon

The Curriculum

You'll get my full 6-phase publishing system, an all-inclusive framework that covers absolutely everything you'll need, covering the entire self-publishing process to get your next book live.

We walk through topic validation, book creation, covers, listings, launching, ads, and everything in between, step by step, so you're never guessing what to do next.

AI Toolkit icon

AI Toolkit

You'll get access to my private AI Toolkit, the prompts, workflows, and templates I personally use to go from a single idea to a publish-ready book in a fraction of the time it used to take.

This is how you produce more books, faster and cheaper, without the weeks of research, expensive freelancers, or endless revision cycles.

Expert Review icon

Expert Review

Before you hit publish, submit the most important parts of your book: topic, outline, title, cover, and A+ content, and get detailed feedback on each one.

That way you know everything is dialed in before you spend a dollar on your launch.

Ongoing Support icon

Ongoing Support

Most courses give you the content and leave you to figure it out. PMA keeps you supported (with weekly coaching calls, a private mastermind community, and an active Discord) whether you’re launching your first book, troubleshooting what’s not working, or scaling what is.

We've Helped Beginners Get Their First Book Live 👇

Lucas — PMA student

Lucas

PMA Student

Lucas had never published a book before he joined PMA. After retiring from his professional career, he spent two months searching YouTube for a path to passive income — and that's when he found us.

He had great results with his first book and is continuing to grow his business.

"

After retiring from my professional job, I looked for other activities that could provide passive income. After two months of searching on YouTube, I was intrigued and signed up for Ken's class. Although English isn't my first language, I was able to follow each module well because it was delivered in a simple and well-structured manner. In December 2025, I ventured out to publish my first book, and the results met my expectations.

Lucas

Lucas BSR review message
Lucas review message

We've Also Helped Experienced Publishers Level-Up 👇

M

Mario

PMA Student

Mario works full-time and has a family. Before PMA, he'd tried three other paid programs and spent over a year trying to make publishing work — even losing money on ads.

His first book through the program netted over $12,500 in just three months. Since then, he's built a multi-book catalog with books and audiobooks and scaled past $10,000/month in royalties.

"

I had already tried three other paid programs with little success, but Ken's course stands out as a well-structured, repeatable system designed to help others achieve real results. The training is methodical, detailed, and practical. I'm really glad I joined.

Mario

PMA Has Also Helped Stuck Publishers Make Progress 👇

T

Tony

PMA Student

Tony spent $5,000 between another program and publishing two books — with almost nothing to show for it.

After joining PMA, he learned the right strategy, rebuilt his approach, and hit $3,600/month in royalties. His books now rank organically — including #1 for his keyword in the UK — despite not publishing a new book in over six months.

"

It wasn’t until I started working with Ken did I start seeing results. It was a stark difference in terms of quality of coaching, strategy and resources. Ken’s approach is down-to-earth, grounded in reality, and methodical. He understands this business model inside and out. For anyone starting out, I highly recommend getting a 1-on-1 coaching call with Ken and join the Q&A’s. This is a journey and having someone like Ken guide the way is an invaluable experience.

Tony

Tony review message

Results shown are individual experiences and not guaranteed. Your results will vary based on effort, consistency, and market conditions.

Okay, I Get It — But What's Actually in the Program?

👷
Phase 1

Primed for Success

Before you publish a single book, we need to make sure your foundation is solid. Most publishers skip this and end up months in with no real direction, wondering why nothing’s working. We’re not doing that.

In this phase, we’ll walk you through the full program overview so you understand exactly what you’re doing, why you’re doing it, and how to stay organized during the process. We’ll get your mindset right, set clear goals, and get you fully onboarded so the rest of the program is a seamless experience.

By the time you start looking for your first topic, you’ll be ready to execute with clarity and confidence.

🔍
Phase 2

Finding a Book Topic

This is where most publishers get it wrong. They pick a topic they’re excited about, pour weeks or months into creating a book, and wonder why it sits at a 500,000 BSR collecting dust. The topic was dead before they wrote a single word.

In this phase, we’ll walk you through how to find and validate winning book topics using proven metrics and real marketplace data. You’ll learn the 4-Quadrants of Self-Publishing — no-content, medium-content, high-content technical, and high-content cookbooks and exercise books — so you understand exactly what type of books to create and why.

We’ll go deep into our Keyword Research Process and Spreadsheet so you understand what keywords actually are, what to look for, and how to properly analyze demand and competition on Amazon. You’ll learn to spot the gaps most publishers miss and validate that real demand exists before you commit to anything.

By the end of this phase, you’ll have a repeatable system for picking high-potential book topics.

And before you commit to anything, your topic goes through our Content Approval System. You’ll get direct, actionable feedback so you know your topic has real potential before you invest a single hour into creating the book.

✍️
Phase 3

Book Creation

You’ve got a validated topic. Now it’s time to turn it into a book that gives readers a clear reason to choose it over everything else on the page.

In this phase, we start with deep topic research. You’ll learn our extensive process for analyzing what’s already ranking, identifying exactly what competitors are doing well and where they’re falling short, and using that intel to craft a book designed to stand out. This isn’t about copying what’s out there. It’s about understanding the landscape so well that your book fills a gap readers can feel the moment they see it.

From there, we’ll walk you through our 8-Phase AI Writing Process for producing fast, high-quality manuscripts that save you serious money without sacrificing quality. We’ll break down each phase so you understand exactly how to go from research to a finished, publish-ready manuscript efficiently.

But if you’d rather be hands-free, we’ve got you covered there too. We’ll show you how to outsource the writing to a ghostwriter, how to manage the process, and how to keep everything on budget so you’re not overspending on something that should be streamlined.

Just like your topic went through the Approval System in Phase 2, your outline goes through it here — direct feedback before you move forward, so nothing slips through the cracks.

🎨
Phase 4

Creating Your Accessories

Your book could be incredible, but if the cover looks amateur, the title is vague, and the product page doesn’t sell — nobody’s buying it. These are the assets that sell your book around the clock on Amazon, and in this phase, we’re going to make sure yours are dialed in.

We’ll cover how to create professional covers that stand out in a crowded category, craft titles and subtitles that grab attention and communicate value instantly, write compelling descriptions that convert browsers into buyers, and build A+ content that makes your product page look and read better than what 90% of publishers are putting out. All of this is powered by our AI workflows and templates, so the process is fast, affordable, and repeatable.

We’ll also walk you through all the details most courses skip over: ISBN numbers, copyright pages, setting up a pen name, and everything in between. No step gets missed, and every piece is done right.

And just like your topic and outline, your title, cover, and A+ content all go through the Approval System before you move on. You get direct, actionable feedback at every checkpoint so you’re not gambling months of work on untested decisions.

🚀
Phase 5

Launching Your Book

Your book is built, your accessories are locked in, and everything has been approved. Now it’s time to launch it the right way, because publishing a book and launching a book are two completely different things.

In this phase, we’ll walk you through our launch process step by step. You’ll learn how to optimize your listing so Amazon’s algorithm rewards your book with visibility, how to build early reviews that create real social proof, and how to set up and run Amazon Ads from day one. We’ll cover campaign structures, bid strategies, and daily optimization techniques through our complete Amazon Ads Masterclass so your ad spend is actually working hard, not bleeding out.

You’ll also learn how to read the data that matters: click-through rate tells you if your cover and title are working, conversion rate tells you if your product page is doing its job, and sales velocity and BSR tell you if Amazon is pushing your book. Each number points to a specific part of the system, and the data tells you exactly what to fix.

By the end of this phase, you’ll have a live book on Amazon and a clear launch strategy to start gaining traction.

📈
Phase 6

Building a Brand

Your first book is live and selling. Now it’s time to think like a publisher, not an author.

This phase is about moving beyond book one and building something that compounds over time.

You’ll learn how to evaluate your results, decide whether to optimize or move forward, and publish your next book faster, cheaper, and better than the last. We’ll cover catalog strategy — finding your style, going deep in a niche, and building toward 5 to 10 books in high-demand topics where each new title strengthens the ones before it.

We’ll talk about expanding into Audible audiobooks, how to scale your books to achieve high-ranking, consistent sales, and how to build a brand readers recognize and trust. This is where the compound effect starts to kick in.

The possibilities from here are limitless 🙌

Powered by Proven Workflows, AI Prompts & Templates

Every single phase of the curriculum is backed by the exact workflows, battle-tested AI prompts, and ready-to-use templates I use to run my business. You move fast, stay organized, and never have to figure out a blank page on your own.

Full AI Prompt Library & Workflows
Keyword Validation Spreadsheet
Cover & A+ Content Design Workflows
Topic Research & Outsourcing Templates
and so much more...
🧰

But knowing what to do is only half of it. You also need someone making sure you’re doing it right.

Because a Curriculum is Only
as Good as the Support Behind It

Most courses give you the lessons and leave you to figure it out alone. At PMA, we do things differently — giving you feedback, answers, and support at every step.

Content Submissions

This is your built-in quality control. Most courses leave you guessing — PMA gives you expert eyes on your work before you hit publish.

  • Submit at every stage: topic selection, outline, title, cover design, and A+ content
  • Unlimited submissions — no cap, no extra cost. Revise and resubmit until it meets the standard
  • Catches mistakes before they cost you money (bad covers, weak titles, poorly structured content)
  • Think of it as having an editor and strategist reviewing your work at every checkpoint

Weekly Q&A Calls

This isn’t prerecorded content you watch alone. It’s a live room where you get answers to your specific situation, every week.

  • Every Monday — two alternating times (2pm and 10am PST) so different schedules can attend
  • Bring your exact question, your stuck point, your decision — get a direct answer
  • Can’t make it live? Submit your question ahead of time and get it answered on the call
  • Weekly rhythm keeps you accountable and moving forward — no drifting for weeks without direction

1-on-1 Coaching Calls

Personal guidance at the moments that matter most. Book private coaching calls with Ken to work through your specific challenges and keep moving forward.

  • Available throughout your entire self-publishing journey
  • Get direct feedback on your strategy, book ideas, and next steps
  • Work through stuck points one-on-one instead of guessing alone
  • Tailored advice for your exact situation, goals, and timeline

Private Community

Not a Facebook group full of beginners posting memes. This is a curated space of serious publishers who are actively building.

  • Mastermind-style community — members are doing the work, sharing real results and real numbers
  • Get feedback from people already earning on KDP, not just theory
  • Peer accountability — seeing others publish and earn keeps you in motion
  • Direct access to people who’ve solved the exact problem you’re facing

Hear From Our Students

Straight from the publishers we’ve helped — in their own words.

Very well structured

"After retiring from my professional job, I looked for other activities that could provide passive income. After two months of searching on YouTube, I was intrigued and signed up for Ken’s class. Although English isn’t my first language, I was able to follow each module well because it was delivered in a simple and well-structured manner. In December 2025, I ventured out to publish my first book, and the results met my expectations."

Lucas
PMA Student

Finally—A Course That Connects the Dots

"Since starting my publishing business, I’ve watched countless YouTube videos and taken a paid program. Some were helpful and I learned a lot, but my business results didn’t reflect the time and effort I put in. I often wished I had someone who could oversee the entire process and guide me in the right direction. Then I found Ken’s PMA course. This training is incredibly practical and walks you through specific challenges and solutions step by step. Ken is also very responsive to questions. What I appreciated most was his honest, insightful feedback on every key stage of the publishing process. It gave me clarity on what to fix and how to improve before moving forward. Being able to apply what I learned directly to my own journey made all the difference. If you’re feeling lost or unsure whether you’re on the right path, this PMA course could be exactly what you need."

Juyean Lee
PMA Student

The PMA program is one of the best…

"The PMA program is one of the best currently available. Ken’s coaching is on point - as well as coaching guidance of wisdom. Teach that to win with publishing it’s simple data & numbers that win the day with success"

Sean McBriarty
PMA Student

Publisher Mastery Academy: 5 stars all day!!!!

"I have really enjoyed learning all about the publishing process from Ken. He is such a great teacher! His videos are very thorough, and he always makes sure to answer any questions that we may have. I have also taken another course to learn about publishing, but this course has thousands of people in it, so it’s hard to get a real grasp on all of the information in an efficient way. Ken breaks the whole process down, A to Z, without any fluff!! He shows the exact process to become a successful new publisher. I am so thankful that I came across his course and am happy to support a fellow publisher who is also a great human!!"

Amy Thompson
PMA Student

Professional and competent

"We engaged several consultants but didn’t find success. Our goal was to enhance our understanding of KDP marketing and develop a sustainable strategy. Eventually, we were fortunate to join the PMA and meet Ken. Ken is a reliable and competent professional who shares his experience with no secrets, trying to help the entire community."

Giuliano Ciabatta
PMA Student

One of the better online programs out there

"I’ve invested quite a bit in online courses. Most overpromise and underdeliver. Not Publisher Master Academy. Within a few months of enrolling, I published my first book onto KDP platform using PMA methods I received exactly the results taught by founder Ken Fornari. What I like about Ken’s teaching style is his no-nonsense, straightforward approach. If you do the work, the results will be there. He’s not a YouTube influencer; he’s a coach/educator. I think that style suits most people in the program. It’s an excellent community of like-minded individuals all working towards building a sustainable business. Ken is a terrific mentor/coach. So if looking for an affordable program that provides soup-to-nuts curriculum on starting and succeeding in KDP Publishing, I’d recommend enrolling in PMA."

Jon Kerr
PMA Student

I definitely recommend PMA

"I definitely recommend PMA by Ken Fornari to anyone who wants to dive into the world of publishing High-Content books. The academy offers incredible value, providing practical tools and strategies not only for writing but also for effective publishing. The knowledge Ken Fornari shares with participants is clear and easy to apply in practice. I really appreciate that before every step, you can learn exactly what to do, which is extremely helpful, especially for beginners. It’s an investment that is definitely worth it!"

Tomasz Szymanski
PMA Student

Ken’s community is outstanding

"Ken’s community, as well as the program, are outstanding. The one course that gives you a proven KDP framework without any fluff and full of practical hands-on lessons. The community feels like a family; everyone is answering questions and the weekly Q&A sessions with Ken are priceless. Highly recommended!"

CK_Author
PMA Student

Publisher Master Academy is Step-by-Step Training That Delivers Real Results!

"I discovered Ken through his YouTube channel and decided to join Publisher Mastery Academy after struggling with my KDP journey for over a year. I had already tried three other paid programs with little success, but Ken’s course stands out as a well-structured, repeatable system designed to help others achieve real results. What I appreciate most is the step-by-step approach that makes complex concepts easy to follow. The training is methodical, detailed, and practical, addressing common challenges along the way. Ken is highly responsive to questions, and his weekly video calls are a fantastic resource—whether you attend live or watch the replays later. Some calls are open Q&A sessions, while others provide in-depth training where you can watch him work through tasks like keyword validation in real time. This program delivers exceptional value, reinforcing key lessons and providing ongoing support. I’m really glad I joined and confident it will help me reach my publishing goals!"

Mario F
PMA Student

The Only KDP Course You’ll Ever Need to Take

"I joined PMA on November 2, 2024, after watching Ken’s videos for several months on YouTube about being a self-publisher with Amazon KDP. I got a lot out of Ken’s YouTube videos, liked his style of presenting, and wanted to see if I could further my self-publishing journey by joining PMA. I wasn’t disappointed. Ken presents everything naturally and clearly, without any fluff. There’s no selling - just straightforward, cut-and-dry information. The course includes everything you need: a full curriculum, tools, and templates, all focused on what works on KDP, why it works, and how to implement it. And Ken is there to guide you through the entire process. He’s approachable and available when needed, and on top of that, being part of a like-minded community, who also provide valuable insights, is an incredible bonus I hadn’t really considered before joining. The most valuable lesson I learned from PMA (and directly from Ken) when I first started going through the material was knowing what books not to create and publish. Before joining, I wasted too much time creating dead books (ones that wouldn’t sell). Removing this inefficiency and focusing on books that actually have sales potential has transformed my approach and given me clarity and direction. I now fully understand what makes a book successful on Amazon KDP, and I’m on my way to achieving my ultimate goal: becoming a full-time self-published author. I highly recommend joining PMA to anyone serious about success with KDP. I don’t think you’ll find better value - or more importantly, better information - anywhere else."

Nick Books
PMA Student

Ken’s program has been incredible!!

"Ken’s program has been incredible! I have been following his YouTube channel for a while and find his lessons jam-packed with fantastic information. He is honest and forth-coming and will give you his opinion when asked. It is great to be a part of a group that genuinely cares about one another and has such valuable wisdom. I would recommend his academy to ANYONE interested in learning about self-publishing. Five stars, hands down!"

CB Revell
PMA Student

Excellent host and program

"Publisher Mastery Academy consists of a course and a community – both excellent, especially for a beginner in self-publishing like me. Ken’s course is a very detailed and informative program that guides you step by step through the self-publishing process. Ken has a calm and practical way of explaining his method which I find very engaging, and he offers the opportunity to send intermediate steps such as keyword, book title, book cover etc. to him for approval. You can also book a one-on-one coaching call with him if you need more guidance. The community keeps growing and is filled with kind, supportive people who actively help each other and encourage one another along the way. Ken is very involved in the community, responding to questions promptly, hosting weekly Q&A calls (which are recorded for those who can’t attend), and continuously adding new features. For the value the program offers it’s very affordable. Highly recommended!"

Ursula
PMA Student

I wish that I had found Ken’s program…

"I wish that I had found Ken’s program first before launching two books/planners. While my content was solid, I learned about keyword validation and the nuances in every step of the process from a high-performer … and I know that I wouldn’t have published what I originally did. Save yourself time in the learning curve because Ken is totally hands-on with spot on guidance. The community is also wonderfully supportive and able to offer sound advice from multiple perspectives. Ken should actually charge more than what he does for this course and community. Very grateful to be here."

Ashley
PMA Student

I’m still kind of new to the whole…

"I’m still kind of new to the whole thing, but Ken could not have created a better space for this. An engaged community always interacting, answering questions, offering up suggestions, etc… It’s a much more conducive environment to learn and grow an online business if that’s your goal. On the actual course content side, absolutely brilliant, I’m anxiously awaiting the launch of my first book, but Ken’s material, examples, weekly calls etc all help me feel confident in that I’ve done the work, and I will see success."

George
PMA Student

Ken is a breath of fresh air

"Ken is a breath of fresh air. He engages fully and his classroom course is fantastic. I am a teacher myself so know how valuable it is to be there for your learners. He is open and honest and pulls you back up when you falter. Love the group, everyone is so supportive and eager to share thoughts. I chose Kens group because he was the only one that gave a genuine pathway journey to success on KDP, no false promises of rainbows, just pure gold advice of how to succeed. If you are willing to put the work in and follow his strategy you will get there! I’m half way through the course and I’ve learned so much already, stuff that other you tubers ‘don’t reveal’ he puts out there with full transparency. Cost is also another factor, it’s actually affordable in small monthly payments rather than a heart stopping big lump that very few people can come up with nowadays. He has made it accessible to anyone who wants to learn KDP. Would also say his templates and techniques are better than any of the chrome extensions I’ve tried. There are weekly live meet ups for Q&As which you can also watch later if you’ve missed it and you can meet with him on a 1-1 for a chat. No hidden costs, just an open honest course and support group. I would highly recommend PMA and Ken to anyone wanting to learn KDP - If you want to earn, you have to learn!"

Cheryl Watson
PMA Student

Love the Course and the Community

"Ken is more than a mentor, he is somewhat of a magician. He magically transforms the complex into easy and practical steps. If like me, you need a clear path to follow, then you are in the right place, because that is what Ken offers with his unique and logical approach. Not only is he a great teacher, he is also genuinely invested in your success and gives generously of his time to help you achieve that. He may start out as a mentor, but will surely end up as a dear friend. If you are feeling overwhelmed, or stressed, and believe there must be a simpler way, then Ken’s course and mentorship is the gift you give yourself!"

Angela
PMA Student

Reviews pulled directly from Trustpilot

Come Join Us Inside PMA 🎉

Here’s everything that’s included

Here's Everything You Get Inside

TRAINING

  • 🧠The Core PMA Curriculum20+ hours of material teaching you everything I know about Amazon KDP publishing, from finding your first profitable topic all the way through to scaling ads, building a catalog, and turning your publishing side hustle into a real business.

  • 🎯

    Phase 1: Primed for SuccessLay your foundation, organize your pipeline, and set clear business goals.

  • 🔍

    Phase 2: Finding a Book TopicValidate high-demand, low-competition keywords using real marketplace data.

  • ✍️

    Phase 3: Book CreationDraft high-quality manuscripts fast using our AI drafting workflows or outsourcing.

  • 🎨

    Phase 4: Creating Your AccessoriesDesign premium covers, grab attention with titles, descriptions, and high-converting A+ pages.

  • 🚀

    Phase 5: Launching Your BookOptimize metadata, secure early reviews, and master profitable Amazon Ads campaign setups.

  • 📈

    Phase 6: Building a BrandScale your portfolio to 5-10 titles, launch audiobooks, and grow compound monthly sales.

TOOLS & TEMPLATES

  • ✍️Full Prompt Library & WorkflowsOur complete collection of proven AI prompts and step-by-step workflows for topic research, competitor analysis, outlining, writing, titles, descriptions, and more. Every stage of the publishing process, covered.

  • 🎨Design Workflow StackDedicated workflows and templates for creating professional covers, A+ content, and all visual assets your book needs to stand out on Amazon.

  • 📊Keyword Validation SpreadsheetOur proven spreadsheet and process for validating topics, analyzing competitors, and making data-driven publishing decisions. Remove the guesswork from topic selection entirely.

  • 📋Topic Research Templates & MoreReady-to-use templates at every stage of the process, from competitor analysis to cover designer briefs to outsourcing.

  • 📈12-Month Scaling RoadmapA clear, step-by-step plan to grow from your first book to a full catalog of 5–10 titles generating consistent income.

COACHING & SUPPORT

  • Content Approval SystemSubmit your topic, outline, title, cover, and A+ content for expert feedback before you move forward. Unlimited submissions, so you can keep refining until it’s right.

  • 📞Weekly Live Q&A Coaching CallsEvery Monday (alternating 2pm / 10am PST). Some calls are open Q&A, others are deep-dive training where you can watch Ken work through tasks like keyword validation in real time.

  • 👥Mastermind Community on SkoolRound-the-clock access to a community of serious, committed publishers who share feedback, wins, and insights at every level.

PLUS

  • 🔄All future program updates includedAs I add new curriculum, strategies, and tools, you get them automatically. Your access gets more valuable over time.

  • 🎁Exclusive BonusesExtra perks bundled in for added value.

Ready to start your self-publishing business the right way?

Book a free call. We'll identify where you're at right now, walk through my exact process, and decide together if this is the right next step for your publishing business.

100% Risk-Free Intro Call

No Pressure, No Obligation

Not sure if PMA is right for you? That's exactly what the call is for. We'll map out where you are, where you want to go, and whether my process is the right fit. If it's not, no hard feelings — there's no obligation to join.

Wait, Did You Say Free Bonuses? 🎁

Yup. We've bundled in a stack of free bonuses, to make it even better.

Free Bonus #1
📚

AI Book Creation Accelerator

The fast track. A complete, step-by-step system for finding a validated topic and getting your next book live on Amazon in weeks, not months. Covers everything from topic research to positioning, outlining, writing, editing, and creating all your accessories — powered by AI so you move fast without cutting corners on quality. The same accelerator I sell separately — included with PMA.

Free Bonus #2
📼

Q&A Call Recordings Vault

Get immediate access to our complete, easily searchable library of all past Q&A coaching calls and deep-dive trainings, so you can learn from real cases and never miss a single answer.

Free Bonus #3
📧

Email Automation Buildout

Learn how to create a lead magnet tailored to your readers, build an email capture system, and set up automated flows that nurture your audience, generate authentic reviews, and prime your list for every future book launch.

Free Bonus #4
📦

Book Bundle Training

Learn how to package your existing books into bundles that create a new income stream without writing new content. We’ll show you how to craft bundle-specific titles, prepare your manuscripts for a combined format, and design covers that sell the bundle as a standalone product. Price it for maximum profit and list it on Amazon alongside your individual titles.

Annual Pass Bonus
💬

Private Discord Chat

Get direct, round-the-clock access to our private Discord chat. Ask nuanced questions when you get stuck, get quick answers between coaching calls, and connect with other serious publishers in real time.

Frequently Asked Questions

Ready to build your book business?

Book a free call. We'll review where you are, where you're trying to go, and whether personalized mentorship with Ken is the right fit for your publishing goals.

No pressure. If it's not the right fit, we'll point you in the right direction.